Cultivating a
new standard
of quality.
CONTINENTAL FLORAL GREENS
Cultivating
a new standard
of quality.
CONTINENTAL FLORAL GREENS
Cultivating a
new standard
of quality.
CONTINENTAL FLORAL GREENS
Introduction
Introduction
After more than 50 years in the business, Continental Floral Greens was seeking a new identity. One that would unite employees, shift perceptions, and set a new standard for the industry. A strategic shift allowed them to reframe their product as an art form, not a commodity, and a new expression became a beacon for consistent quality that would speak to both wholesalers and consumers alike.
After more than 50 years in the business, Continental Floral Greens was seeking a new identity. One that would unite employees, shift perceptions, and set a new standard for the industry. A strategic shift allowed them to reframe their product as an art form, not a commodity, and a new expression became a beacon for consistent quality that would speak to both wholesalers and consumers alike.
After more than 50 years in the business, Continental Floral Greens was seeking a new identity. One that would unite employees, shift perceptions, and set a new standard for the industry.
A strategic shift allowed them to reframe their product as an art form, not a commodity, and a new expression became a beacon for consistent quality that would speak to both wholesalers and consumers alike.
Client
Continental Floral Greens
Year
2016
Agency
Hornall Anderson
Deliverables
Brand Identity
Brand Expression
Digital Design
E-Commerce Design
Photography
Video
Client
Continental Floral Greens
Year
2016
Agency
Hornall Anderson
Deliverables
Brand Identity, Brand Expression, Digital Design,
E-Commerce Design
How it began
How it began
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
Changing the game
Changing the game
Changing the game
Dozens of unique products were organized into new categories that provoked possibilities, and scenes from real farms showcased quality first-hand.
Their lookbook-inspired web experience was designed to be modular and manageable, but with its clearly organized content, also functions as a powerful sales tool.
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
The new identity was built on the concept of greens becoming a "modern classic", with a product so beautiful that blooms would be considered optional. Every design choice needed to find balance in order to appeal to both high-end consumers and employees on the farm.
cfgreens.com
cfgreens.com
cfgreens.com
Creative Director Michael Connors
Designer Caitlin Field
Strategist Euan Fraser
Copywriter Dani Bell
Developer Tim Garrison
Developer Andrew Eastgate
Creative Director Michael Connors
Designer Caitlin Field
Strategist Euan Fraser
Copywriter Dani Bell
Developer Tim Garrison
Developer Andrew Eastgate
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